Lead Gen • SEO • Website Design Wizardry

"Making the Web Work Better for Your Business"

I work with all kinds of organizations - from independent small business owners, to mid-sized firms, to political campaigns, as well as high-tech startups.  I've helped companies build websites that build brand awareness, drive revenue and customer growth, generate leads, and even provide operations infrastructure support.  Whatever your website needs, I can help you accomplish it.

My two main areas of specialization are Search Engine Optimization for local businesses and local business lead generation. It is usually easier to get a local business to rank well in Google by redesigning the website.  Even if a local business already has a website and doesn't wish to go through a redesign, we can provide a dramatic increase in Internet generated leads using our own proprietary techniques.  If you are in search of increased revenue, we should talk. Click the "Free Consult" in the menu or the "Get Started" button below.

MY SERVICES

Search Engine Optimization Services Icon

Search Engine Optimization

We provide complete SEO services for your website to increase your SERPs.

KEYWORD PHRASE RESEARCH

We use sophisticated tools to delve into and research the correct keywords to help drive organic traffic to your website.  In order to do that we have to go through a discovery process that involves understanding you, your business, and your customers. When the initial research is complete, we start weaving together the structure and content that can be found for our chosen keywords.

WEBSITE OPTIMIZATION

Website optimization involves not only creating the correct balance of keywords and keywords synonyms in the ratios to satisfy what we know the Google algorithms are looking for [called on page optimization.]  But we also have to optimize your site for mobile responsiveness and page speed in order to improve your quality score for Google's bots.   

OFF-SITE AUTHORITY BUILDING

Google pays more attention, and therefore ranks higher, websites that it believes are more authoritative.  It does this because Google's stated goal is to give the end user (the searcher) the answer that they are looking for.  Our process thoroughly builds out your off-site authority such the Google considers your website to be authoritative in your niche.

SEARCH RANKING & REPORTING

There is a saying that get get what you inspect.  In order to do a proper job of SEO and increasing your position on results pages, we must constantly inspect your results.  We use sophisticated software to measure your keyword rankings for multiple keyword phrases on major search engines.  We provide in-depth reports, with historical comparisons, on a regular basis.
Lead Generation Services Icon

Lead Generation

We specialize in lead generation for local businesses in US markets.

WEBSITE CONVERSION TRACKING & OPTIMIZATION

If we build your website, we use conversion focused software that allows us the measure, track, and improve the performance of your lead generation efforts.  We use industry leading, innovative techniques to capture user attention, decrease 'form blindness', and reduce bounce.

LEAD SOURCE ANALYSIS

We offer deep analytics to make the most of lead source data.  With proper tracking and lead source analytics tools, we can help your determine the best performing lead sources.  Having that knowledge in hand, you can adjust your spending to increase efficiency and bring more money to the bottom line.  Make the most of your lead sources can help you scale your business at an economical cost.

SOCIAL MEDIA PROFILE BUILD-OUT

In the modern business environment, social media profiles are a must.  They allow almost instant communication with your tribe.  Not only are they vital for current customer support, but they can be a tremendous source of new leads.  Considering the ability of your customers to share their positive (or negative experiences) with their social network, smart business owners employ calculated strategies to make the most out of their current customers' connections.

OFF-SITE LEAD GENERATION ACTIVITES

Even if you don't have your own website, our team can build an powerful lead generation engine that will flood your business with new leads.  We are so accomplished at local lead generation, that we advise our clients to hire and train additional employees in order to handle the extra workload prior to launching a lead generation campaign.
Website Design

Website Design

We design super fast, responsive, modern and purpose-built websites.

WEBSITE DESIGN

Whether you have a style of website in mind or wish us to come up with one for you, we can do the job.  From scratch built to template based, to copy-cat of popular websites' interface, we can make you website everything you want it to be.  Simple, complex, beautifully breathtaking we've done them all.  your website will be something that you are enormously proud of.

BRANDING & LOGO

In order to provide the highest quality service, we are backed by a team of some of the industry's best graphic designers.  If your business is brand new and doesn't have a logo , much less a color scheme, we've got you covered. If you business is well established with an out-dated look.  We've got you covered.  If your website is in need of a minor face-lift or a complete makeover, we've got you covered.

CONTENT STRATEGY

It is said that "Content is King."  What that means is that regardless of anything else you do on your website, if you don't have great content, better than your competitor, you won't win.  Might sound dramatic, but it is true.  In order to rank highly in search engine results, your content must be better than others, in the eyes of the Google algorithm.  

Part of our process is building a content strategy that will guide you through the tasks of creating new and improving old website content so that your chances of winning (ranking highly in major search engines) are increased.  Most other providers don't offer this, they just give you a built site with "Lorem Ipsum" place holders and call it a day.  We give you a guide to help you achieve your rankings objective.
Website Development

Website Development

Aside from beautiful websites, we build them rock-solid and secure.

MANAGED WORDPRESS HOSTING

Our hosting is cloud-based, some of the most sophisticated technology available today. Our websites are hosted on the same servers that host over 5,000,000 websites included millions of installations for US-based colleges and universities.

The websites are instance of a manged WordPress environment (WordPress runs more than 30% of the eCommerce sites in the world) that we have specifically configured for speed and security. We use premium plugins to provide the core services. Our clients' websites are tremendously secure.  We use content delivery networks, static page-cache, and lossless image compression.  All this to deliver the quickest page load experiences possible.

3RD PARTY INTEGRATIONS

Third party integrations are often times necessary to add the capabilities required by your project objectives. Our team has tons of experience with integrations - everything from ESPs (email service providers) to CRMs (customer relationship management).  We've integrated eCommerce and membership platforms.  We've added sophisticated automated marketing campaigns with email autorepsonders.  We can confidently state that there isn't a need that you will have for your website that we can't accommodate.

MAINTENANCE, MONITORING, & UPDATES

If you are like most of our clients, you'd rather be working in and on your business rather than fiddling around with your website.  We understand that.  We have a program that takes care of everything that needs taking care of at a very affordable price.

We handle the all the tasks from the mundane to the highly technical.  Your web server is kept up-to-date with the most recent and secure hosting environment software.  Your WordPress environment is kept up-to-date, along with all the various plugins that power your website functions.

We do all this twenty four hours, seven days a week, for a price that come down to less than $.21/hour.  You can't beat that kind of service for that kind of price.

MY PROCESS

DEFINE

Thorough consultation with the client yields a clearly defined set of objectives.  Project success will be measured by how well we meet the client objectives.

DESIGN

We design your website and its components to work in synergy.  The design concepts are approved by the client prior to any build.

BUILD

The project build takes place in a staging environment where the client can view the progress behind the scenes.  Once all building is done, we go "live" with the website.

REFINE

No website will be perfect from day one.  However, we will quickly make changes as required.  We will also measure progress toward the project goal and make adjustments to increase website performance.

FEATURED WORK

WEBSITE DESIGN & BUSINESS LAUNCH

Collins Cleaning Company Website Design

This project was a top-to-bottom website design and implementation.  The company was a brand new start-up residential, commercial, and post construction cleaning  service company that serves several suburban cities in the northeast Atlanta area.  The site's objectives were to imbue trust, gather leads for new customers, and collect employment applications.
Website Design for laptop and mobile phone
Elswood - a world of art
WEBSITE DESIGN

Elswood.com Website Design

Elise is a nationally renowned graphics designer who does work for clients ranging from high-tech giants in Internet communications all the way down to mom & pop store owners.  Her works appears in national magazines and on TV.  After a couple of unsatisfactory engagements with other firms to redesign her established website, she reached out to us.  The project was completed quickly and Elise is thrilled with the result.  While we aren't contracted for maintenance or hosting, we still act as a resource if anything goes awry. 
CRM INTEGRATION & MEMBERSHIP WEBSITE

Zappos Membership Website Integration

Zappos is a household name, for sure.  They reached out to us as a consulting group to integrate a membership portal for their customers.  Project objective was to build the membership site, then train their internal personnel to maintain and expand the site as their business needs grew.  Some of their security concerns required us to interact with vendors to implement new procedures for account management and inter-operation between different modules.  Project was completed on time and on budget.
Zappos Membership Site
Career Confidential & Infusionsoft
WEB DESIGN, CRM, eCOMMERCE, MEMEBERSHIP

Career Confidential Website Design & Integration

Career Confidential serves the jobseeker and career coaching market.  The company's website has been our responsibility since 2010.  Since that time, it has gone through several iterations including a couple of total redesigns.  It is a very complex site that integrates CRM, eCommerce, and membership software to provide training and coaching materials for clients around the world.  The site consists of over 4000 pages and hosts over 100,00 visitors per month.

What Our Customers Say

"Our website generates all the leads my company can handle.  We don't even advertise, but our schedule is completely full. Carl takes care of everything having to do with the website. He's the best!"
Mandy Collins-Wilson
Collins Cleaning Company LLC
"I create visual designs for websites as part of my business.  Carl brought my vision to life for my own website. He is the best I've ever worked with at building websites. I recommend him to anyone who needs a website."
Elise Elswood
Elswood.com
"Our website has generated millions of dollars in sales. The website is very complex, with CRM integration, membership integration, and eCommerce. Carl keeps it humming. We couldn't do it without him."
Peggy McKee
Career Confidential LLC

Ready to Make Your Idea Come to Life?

I'M AVAILABLE FOR CONTRACT OR PROJECT

15

Years of Experience

60

Independent Projects

5

Team Projects

EXPERIENCE

  • Ranked my own website (as an executive recruiter) #1 world-wide for dozens of niche related keywords
  • Increased website traffic using SEO for one client by over 3,200%, more than tripling revenue
  • Built a lead generation network that increased client customer count by almost 400% in less than 6 months

EDUCATION

  • BS - General Engineering
    United States Naval Academy
  • Post-graduate courses in Business Administration
  • Numerous self-study courses various Internet technologies, including HTML, PHP, and javascript
  • Certified Microsoft Solutions Provider

RECOGNITION

  • Eagle Scout
  • Order of the Arrow
  • MENSA member
  • Multi-year President's Club MRI
  • Multiple Executive Recruiter of the Month awards
  • Multiple Executive Recruiter of the Year awards

Recent Articles On My Blog

Do It Yourself SEO - Professional SEO Instruction

I've decided that I'm going to start a series on search engine optimization.  In it I'll be giving step-by-step instruction on how you can use the same techniques and tricks to get your own websites to the top of major search engine result pages. We'll go over a ton of topics in great detail.  I'll […]

Read More
Another Happy Customer - Website Design, Build, & Maintenance

I'm happy to announce that CarlChapmanSr.com has built another sharp looking website for a client. Ok, ok, the client is my wife, but it's still a sharp looking website. Julie and I moved from Johns Creek, our home for nearly 17 years, to Woodstock, GA which is a suburb northwest of Atlanta.  It's sort of […]

Read More
Step by Step Guide to Getting to the Top of Google

Do you want to get to the top of Google? Almost everyone does, but few people know how.  Remember there are only 10 slots of the first page of Google for any term, but someone's website is gonna be there, it might as well be you. I can help you get there, if you hire […]

Read More
MY BLOG >>

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