If so, then you need search engine optimization, or SEO for short. It may sound simple, but it encompasses such a vast array to skills and techniques that it is closer to an art form than it is to simple skill set.
In fact SEO is such a difficult task that a skilled craftsman at SEO, one that can get a website in the #1 position for a valuable keyword, can practically name his own price for the service or salary if he is employed. What makes it so difficult is the continuously changing nature of the search engine algorithms and the unending supply of competitors who are vying for the tops spot on Google results page.
Taking on the task of do-it-yourself SEO would be a VERY time consuming, expensive task for any business owner. First it would take months of study just to understand all the concepts involved. Then it would take further months of study to learn how to manipulate your website to get the correct "on-page" setup for SEO. After that it would take further months of study to learn about all of the off-page activities that are necessary to have you site rank well. Then there are the tools...
Below are some of the best SEO tools for those wanting to do it themselves.
SEMrush SEO Toolkit
A powerful keyword analytics tool that can help you 'spy' on your competitors. Not cheap.
Screaming Frog SEO Spider
Website crawler that can check your website for mistakes that hurt rankings.
SEO tool focused on backlinks. It is super fast at data retrieval. Using it can help you choose sites for influence.
An entire suite of tools designed to help you get your site ranked. Includes auditing, keyword research, and backlink tools.
Optimizing your website is not a trivial matter. It takes time and energy, plus it isn't a one time thing. It is a constant process requiring you to stay on top of search engine algorithm changes. You'll also have to regularly measure your website's ranking. Then you'll also have to make sure that all content additions are done correctly. Plus you'll have to be on guard for all the black hat SEOs out there who will want to glom onto your success.
Working on a DIY search engine optimization project for your website could easily take up so much of your time that you won't have time to participate in your own business any longer. Hiring the wrong firm to handle you SEO could lead to lots of outlay, and no results.
Let us handle your search engine optimization and you'll get the results you want at a price that makes sense. We look forward to working with you.
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