Business has changed a lot in the past 5 years. The pace of that change is only speeding up, not slowing down. The reason for the rapid change is the adaption of the Internet for commerce and the spread of high speed access throughout the world. It is estimated, according to DigitalHill.com
, that the average American spends over 2 hours, and sometimes as much as 10 hours online everyday. That's a LOT of eyeballs for a LOT of time. There are some people estimating that soon, more money will be spent advertising online than on TV.
You cannot afford to miss out on that kind of opportunity. But just as when you have a leak in your shower, you call a plumber. Or if you need your roof re-shingled, you call a professional roofer. Or when you have a toothache, you go to see a dentist. The world of online marketing calls for an expert - a digital marketing agency.
You shouldn't feel like spending money with a digital agency is going to be just an added expense. Far from it. In fact, if you are dealing with a really good agency, they will have programs where you don't pay unless you get leads. Try getting that deal from your local TV station. No business owner can hope to be a real expert in his own business, while at the same time mastering the intricacies of digital marketing. You should do yourself a favor and explore what a digital marketing agency can do for you. If you don't, you are leaving huge stacks of cash on the table. Worse than that, when your competitor hires a digital agency, he's going to be grabbing up customers that you will never see.