Or CRM for short are generally web-based software platforms that help you and you team keep track of and manage the 'relationship' with your customers.
Most of them are packed full of features that help you automate a large part of the customer journey. They have features like email autoresponders, email template builders, customer databases, and automated 'sequence' builders.
They vary in price and capabilities from 'free' to Enterprise level packages that can cost many thousands of dollars in monthly subscription, based normally on the number of contacts stored in your customer/prospect database.
CRM Top-picks
Below are some of the most popular CRM packages for businesses of all sizes.
Infusionsoft
SAAS web-based
One of the most fully featured products on the marketplace. It can be very expensive.
ActiveCampaign
SAAS web-based
One of the main competitors of Infusionsoft. Entry level is affordable.
HubSpot
SAAS web-based
Very affordable starting at a free version. But to get power, you'll have to upgrade.
Zero BS CRM
WordPress Plugin
The only self-hosted software of the bunch. It is free, with powerful add-ons priced separately.
This isn't the right place to do a full review of some of the top choices for CRM, but what you see above are some of the top contenders.
Our job as a digital marketing agency (DMA) is to partner with you to pick the right tools for your business and to get it set up correctly. We have extensive experience with all the products above and have partners that can implement any CRM solution you choose, if it isn't something we've worked with.
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